NHL jersey advertisements - Everything you need to know before the 2022-23 season begins
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Sonnet's hockey sponsorship expands to women's league » Media in Canada
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Sports sponsorship predicted to fall by $17 billion in 2020
Sponsorship deal with Adidas means changes coming to NHL jerseys, but nothing drastic yet - The Hockey News
NHL Jersey Ads Approved for 2022-23 Season as League Joins NBA, MLS – Sportico.com
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NHL, adidas unveil uniforms
/cdn.vox-cdn.com/uploads/chorus_asset/file/23422362/1298719248.jpg "Blues announce Stifel as jersey sponsor, help NHL usher in a new age of advertising - St. Louis Game Time")
Blues announce Stifel as jersey sponsor, help NHL usher in a new age of advertising - St. Louis Game Time
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International Hockey Federation inks Adidas deal - SportsPro
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In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
Adidas, NHL decide against extending kit supplier deal beyond 2023/24 season | SportsMint Media
NHL ensures teams will have full flexibility to maximize jersey sponsorships | SportBusiness
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Liverpool lose Adidas kit sponsorship due to poor performance on the field
