HIP HOP Archives - 35 years ago today (July 19, 1986), Lyor Cohen, invited Adidas executive Angelo Anastasio to the band's concert at Madison Square Garden. When the group performed "My Adidas,"
Angelo Anastasio | GWARIZM
Run-D.M.C.'s 'My Adidas' and the Birth of Hip Hop Sneaker Culture | BoF
How Run-DMC Earned Their Adidas Stripes | The Journal | MR PORTER
IAMOLDSCHOOL - DID YOU KNOW? Angelo Anastasio, a senior Adidas employee, was attending a 1986 Madison Square Gardens performance of the Raising Hell tour when he was struck by the sight of
This History of Run-D.M.C. and adidas As Told By D.M.C. | Sole Collector
Angelo Moda
This History of Run-D.M.C. and adidas As Told By D.M.C. | Sole Collector
How Run-DMC Earned Their Adidas Stripes | The Journal | MR PORTER
Run-DMC Adidas interview: "We were highly influenced by The Rolling Stones – we wanted to dress like Mick Jagger" | British GQ | British GQ
The historical union between adidas and Run-DMC
Adidas Honors Jam Master Jay With Upcoming Sneaker Release – VIBE.com
May 29: Run DMC Released Single Titled 'My Adidas' On This Date In 1986 | Black Then
Run-D.M.C.'s "My Adidas" Remixed 'Superstar' Brand Endorsements