![Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand](https://c8.alamy.com/comp/2CXHR55/tennis-player-novak-djokovic-of-serbia-poses-as-he-attends-the-presentation-of-his-new-sponsorship-deal-with-uniqlo-budget-fashion-chain-in-paris-may-23-2012-djokovic-appointed-uniqlo-global-brand-ambassador-is-the-new-face-of-the-japanese-clothing-and-sports-equipment-manufacturer-reuterscharles-platiau-france-tags-sport-tennis-business-fashion-2CXHR55.jpg)
Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand
Why has Uniqlo been sponsoring famous tennis players while releasing very little product? What is the strategy? - Quora
Why has Uniqlo been sponsoring famous tennis players while releasing very little product? What is the strategy? - Quora
![Tennis player Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, pose as they attend the presentation of a new sponsorship deal with Uniqlo budget Tennis player Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, pose as they attend the presentation of a new sponsorship deal with Uniqlo budget](https://c8.alamy.com/comp/2CX9MR0/tennis-player-novak-djokovic-of-serbia-l-and-tadashi-yanai-chairman-and-chief-executive-of-fast-retailing-co-pose-as-they-attend-the-presentation-of-a-new-sponsorship-deal-with-uniqlo-budget-fashion-chain-in-paris-may-23-2012-djokovic-appointed-uniqlo-global-brand-ambassador-is-the-new-face-of-the-japanese-clothing-and-sports-equipment-manufacturer-reuterscharles-platiau-france-tags-sport-tennis-business-fashion-2CX9MR0.jpg)
Tennis player Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, pose as they attend the presentation of a new sponsorship deal with Uniqlo budget
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