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How Hugo Boss' CEO Is Revamping The Brand To Cater To Gen Z And Millennials
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Shameful truth about Hugo Boss's links to the Nazis revealed: As Russell Brand is thrown out of a party for accusing fashion designer of helping Hitler | Daily Mail Online
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Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
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Hugo Boss hires ex-Tommy Hilfiger CEO as new boss - Retail Gazette
How Hugo Boss got back on track | Vogue Business
HUGO BOSS CEO CLAUS-DIETRICH LAHRS RESIGNS - MR Magazine
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Can Hugo Boss Actually Be Cool? - The New York Times
Actor Chris Hemsworth Is Hugo Boss' New Brand Ambassador – WWD
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